Seo / Findability and website statistics
Search engine optimization (SEO) is designed to make websites score highly in search engine search results on the Internet.
SEO is part of search engine marketing and can be defined as the whole range of activities intended to make a web page score highly in a search engine’s organic search results, on the keywords relevant to that web page. Since an entry in those organic results is free, these search results are an interesting alternative to search engine advertising. SEO can give a company a competitive advantage.
Within the optimization technology, a distinction is made between white hat (allowed by Google) and black hat (not allowed). The black hat techniques are generally intended to manipulate the order of search results.
SEO can also stand for search engine optimizers. These are consultants who are engaged in executing optimization projects for clients.